It would probably appear to most of us that, on every conceivable level, last summer's 'Transformers: Dark of the Moon' was a financial success. The Michael Bay-directed three-quel made over $1 billion theatrically worldwide, which, as it happens, is a lot of money. But not everyone was satisfied, namely, Hasbro. The toy company announced today that while the box office dough is all well and good, what it's really interested in is toy sales. Naturally, the plan is to sell more toys, and that means introducing new characters.

Speaking at the UBS Best of Americas conference in London yesterday, Hasbro CEO Brian Goldner announced that 'Transformers 3's' toy sales were down, presumably because many of the same robots from the previous films were still hanging around; there was no opportunity to sell fresh action figures. According to the Transformers fansite TFW2005, Goldner said that 'Transformers 4' will introduce a new cast of robot characters into a story that will revolve around said characters. The man didn't expand on this idea much, but visions of Dinobots are already dancing in our heads.

We've already heard rumblings of a "new cast"; Bay said as much earlier this summer, but his comments seemed to refer to the human cast. If we're dealing with new humans and new robots, then 'Transformers 4' is looking an awful lot like a complete reboot.

In addition to that brief, but telling, bit of info dished out by Hasbro, they unveiled a 'Transformers 4' logo, which you can see below. It's quite rudimentary, obviously, but the film isn't scheduled to hit until June 27, 2014, so they've got a little time to whip up something better.

What new characters would you like to see brought into the 'Transformers' movie universe?