In an inspired bit of cross-promotion, Will Ferrell has gotten into character as Ron Burgundy to sell the new 2014 Dodge Durango. With his trademark absurd wit and charm, Burgundy promotes both the upcoming 'Anchorman 2: The Legend Continues' and the shiny new Dodge vehicle in a series of commercials that make us wish that Ron Burgundy would star in every TV ad. 

These ads, featured on the official Dodge YouTube page, are priceless. Burgundy mocks and gets into a staring contest with a horse that he deems worthless in comparison to the SUV, and in another, he touts that the vehicle can hold "two turkey sandwiches or 70 packs of gum" before freaking out and throwing gum everywhere. "Gum for days!" Burgundy also hilariously struggles through pronouncing "MPGs," and, well, you should just watch it.

You can check out all of the new Dodge Durango ads featuring Ron Burgundy below, and get even more excited for the return of the classiest anchorman in history. 'Anchorman: The Legend Continues' also stars Paul Rudd, David Koechner, Steve Carell, Christina Applegate, Harrison Ford, Kristen Wiig, and James Marsden (with many amazing cameos). The film hits theaters on December 20, making it the best Christmas present you're likely to receive this year.

Unless you get a Dodge Durango, of course.

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