The “killer kid” is one of horror cinema’s most provocative concepts because the mere concept gleefully pushes as many buttons as it possibly can. No matter what happens, a symbol of youthful innocence is going to be impossibly corrupted, especially if the adults decide to fight back against their pint-sized aggressors. The upcoming horror comedy Cooties isn’t shy about the fact that it’s about zombie children murdering their way across an elementary school and a new piece of art from the film doubles down on this glorious bad taste.

As far as darkly clever pieces of promotional material go, a food pyramid that replaces proteins and carbohydrates and vegetables with blood and brains and guts is pretty darn good. The imagery will be instantly familiar to anyone and the dark, tongue-in-cheek humor of the art will certainly let potential viewers know if this is the kind of movie for them. After all, a movie about a teaching staff at war with their flesh-eating students isn’t for everyone ... but it’s certainly for us.

Cooties, which stars Elijah Wood, Rainn Wilson, Alison Pill, Jack McBrayer, Leigh Whannell and Jorge Garcia, opens in theaters and will be available on demand on September 18.