*Extremely Seinfeld voice* What is the deal with this Gambit movie, am I right? Channing Tatum’s long-developing and oft-troubled X-Men solo project has lost yet another director, as Gore Verbinski, who most recently helmed A Cure for Wellness, has exited the project — and though the split was reportedly “amicable,” this Gambit movie (and Tatum’s inability to keep a director on board) is starting to feel like a big ol’ prank.
It seems that Channing Tatum’s long-developing — and frequently delayed — Gambit movie is finally back in business. After losing two directors and his leading lady, Tatum took the X-Men spinoff back to the drawing board to re-develop the screenplay. With Fox’s X-Men universe quickly expanding following the success of Deadpool, it looks like the studio is ready to give Gambit the green light, and they’re eyeing Lizzy Caplan to join Tatum.
Are you familiar with a ‘sunk cost’ concept? That’s when a business allocates resources to get a project or product off the ground only to see it struggle to deliver; instead of treating that seed money as an expense they’ve written off and will never recover - a ‘sunk cost’ - the company continues to throw good money after bad in a vain hope of eventually recouping its financial losses. You see this happen in Hollywood every now and then, where a studio spends millions of dollars to market a movie it knows is probably going to fail. Or, in the case of a film like Gambit, a studio keeps hiring people to write or rewrite the film despite zero evidence it’ll actually get made.
Although X-Men: Apocalypse and the latest Fantastic Four reboot were fairly notable disappointments for 20th Century Fox, the studio is doing pretty, pretty, prett-ay good in the Marvel department. Thanks to the critical and commercial success of Deadpool and Logan, Fox’s X-universe has been revitalized, and even if the next X-Men movie underperforms, they still have New Mutants, X-Force and Deadpool 2 on the way — and it looks as though that may be the tip of the iceberg.