It’s a Minion world, and we’re all just living in it. The little pill-shaped yellow critters have left an indelible imprint on the cultural mainstream, for better (footage not found) or for worse (try googling “minions memes,” I dare you). Kids and adults alike have latched onto the phenomenon with an uncommon enthusiasm, and now the numbers reflect the totality with which the Despicable Me universe has permeated modern life. In the seven brief years since Illumination Entertainment loosed the original Despicable Me on an innocent populace, the franchise has grown into the largest of its kind — the highest-grossing animated franchise of all time.
I don’t quite understand why, but people really seem to want to eat the Minions, the lovable yellow goobers from the Despicable Me franchise. When Minions came out, there were Minions Twinkies, and there have been Minions menus at IHOP too. Now generally I am a big fan of movie food, but this goes beyond my limits. The Minions are sentient beings; why would you want to consume them?!?
It’s not guaranteed, but there’s a legitimate chance that when all is said and done that Despicable Me 3 reigns supreme as the top-grossing movie of the 2017 summer box office. The previous sequels, plus the Minions spinoff, have grossed more than $2.6 billion worldwide, and each of the last two made well over $300 million in the United States alone. Despicable Me 3 looks like it will offer plenty of what fans of the series crave: Those goofy gibberish-spouting Minions, wacky misadventures, and plenty of Steve Carell’s lovably evil Gru, plus now he’s got a twin brother (or, as he calls him, “a tween broothur”) to contend with as well.
Look, you can’t blame a studio for taking notice when something is working and wanting to replicate their own success. Sequels wouldn’t get greenlit unless someone, somewhere, wanted them. It makes perfect fiscal sense for upstart animation studio Illumination to follow up on their blockbusters Minions, The Secret Life of Pets, and Sing. But, god, did they have to announce them all at once like that?