Zoolander 2

Hollywood loves making sequels. Audiences don’t love all the sequels they make though.

Some of our favorite films have become some of our least favorite sequels.

The film went straight to Netflix in the U.K. but has never been available in the United States.

Last year, I wrote the following headline for GLAAD’s annual study of LGBTQ representation in mainstream movies in 2015: “GLAAD Study Finds LGBT Representation In Hollywood Isn’t Getting Any Better.” I was hoping this year’s headline would reflect some improvement, yet almost nothing has changed.

As is tradition, the night before the Oscar ceremony takes place, the 37th Annual Golden Raspberry Awards will descend on Los Angeles to commemorate the worst that Hollywood had to offer in 2016. A mean-spirited diss-fest in the estimation of some, a good-natured ribbing to others, the so-called Razzies are twice as unpredictable and ten times as frank as the usual awards program. The expected categories of Worst Picture, Worst Director and Worst Actor/Actress share space with the distinctions of Worst Screen Combo and Worst Prequel, Remake, Ripoff, or Sequel at the ignominious ceremony. Some celebrities take the jokes in stride (Sandra Bullock famously showed up to receive her Worst Actress Razzie for All About Steve the day before she dropped by the Oscars to pick up her Best Actress prize for The Blind Side), but the program goes widely ignored by the industry overall.

There were a lot of great movies in 2016. There were! Please don’t let this list convince you otherwise. The movies were absolutely wonderful this year. Just not these specific movies. These were bad. So, so, so bad. Just awful.

20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then the film actually opened, more than doubling that prediction, shattering a handful of records and blowing the doors off the comic book movie genre. This feels like a big deal. Oh, and Zoolander 2 also opened.

Is there a documented record for the most celebrity cameos in a single film? If there was, Zoolander 2 just broke it. The film opens with the murder of Justin Bieber and closes with ... well, without spoiling it, let’s say it closes with a whole slew of more cameos, and there’s at least 20 more in between. These are some of the biggest names from the world of fashion, music, TV, film, journalism, and pop culture. If Zoolander 2 was a party, the guest list alone would make it the greatest ever thrown. But Zoolander 2 is not a party. It is a movie. A bad movie. Never have so many cool people appeared in something so patently lame — or, as idiot male model Derek Zoolander mispronounces it, “luh-may.”

One of the funniest parts of the Zoolander 2 trailers features Owen Wilson’s Hansel hurling increasingly large and dangerous objects at Ben Stiller’s Derek Zoolander in an effort to trigger his magical model powers. You can see a slightly extended version of that scene in one of two new clips Paramount has released to promote the long-delayed comedy sequel, while the other…well…it’s pretty special.

It’s only apropos that Zoolander 2, a film about beautiful people’s supernatural abilities to help market luxury goods, would have a razor-sharp ad campaign to match. The PR team for the long-awaited sequel to Ben Stiller‘s 2001 haute couture comedy toyed with the film’s title in jokes both clever (stylizing the title to mimic Chanel No...