When is a $70 million opening not a success? When its predecessor opened to $75 million four years ago. This is the predicament facing 'Star Trek Into Darkness,' which opened at number one at box office while being something of a disappointment.
No one expected 'The Great Gatsby' to take number one at the box office over 'Iron Man 3' this weekend, but it did the next best thing: it opened huge at number two. There is no shame in this silver medal.
Look, we all knew that 'Iron Man 3' was going to make a whole bunch of money and open at number one at the box office and kick the summer movie season off in style. The question was never "Is 'Iron Man 3' going to make any money?", the question was always "What absolutely absurd amount is 'Iron Man 3' going to make in its opening weekend?"
Some will call this a slow weekend, but it may be better to think of it as the calm before the storm. Next week, the summer movie season begins and people are saving their pennies for 'Iron Man 3,' so it's not really surprising that this was an uneventful couple of days at the multiplex. At least the folks behind 'Pain and Gain' can be glad that their film led an otherwise quiet weekend.
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Well, it looks like we have an answer to the question of whether or not audiences are interested in a historical, racially charged baseball movie. Brian Helgeland's '42' opened at the top of the box office this weekend, instantly breaking the record for biggest opening for a baseball movie. Sure, it's a minor record to break, but a record is a record.
If someone glanced at this weekend's box office, they could be forgiven for thinking they accidentally stepped into some kind of time portal. After all, films called 'Evil Dead' and 'Jurassic Park' were in the top five.
Like any holiday that sees families congregating together and then desperately seeking activities where they don't have to talk to each other for two hours, this Easter weekend saw a strong bump at the box office thanks to a few new contenders and a handful of holdovers with some surprising staying power.
You can't imagine two films more different than 'The Croods' and 'Olympus Has Fallen,' but right now the two of them sit on top of the box office chart, both temporarily linked by the fact that a bunch of people apparently wanted to see them this weekend. It's the first time in forever that two films have opened to over $30 million at the same time...but it wasn't golden for all of the new releases.
Here's a little perspective for you on this slow news day: Christopher Nolan's 'The Dark Knight Rises' sold 12 million fewer tickets than Tim Burton's 'Batman,' released in 1989. Are fewer people heading to the theater these days? It's hard to believe more people were excited for Burton's film than Nolan's.