How rare is it for a Will Smith sci-fi blockbuster to not open at number one at the box office? Also, how horrible must it feel for a Will Smith sci-fi blockbuster to not only get beaten by the second week of a long running franchise about fast cars, but by a magician thriller headlined by Jesse Eisenberg?
Box Office - Page 9
As always, the extended Memorial Day weekend proved to be a busy couple of days at the box office, with 'Fast and Furious 6' shattering every expectation in its first three days of release (as we reported right here). Meanwhile, 'The Hangover Part 3', uh, did not. But this is a four day weekend! How are both films looking to fare when the holidays are over and all of the dust has settled?
What looked like one of the big box office showdowns of the summer turned out to not be battle at all. Not only did 'Fast and Furious 6' take the number one spot at the box office, it did it while shattering records, leaving 'The Hangover Part 3' coughing on its exhaust.
When is a $70 million opening not a success? When its predecessor opened to $75 million four years ago. This is the predicament facing 'Star Trek Into Darkness,' which opened at number one at box office while being something of a disappointment.
No one expected 'The Great Gatsby' to take number one at the box office over 'Iron Man 3' this weekend, but it did the next best thing: it opened huge at number two. There is no shame in this silver medal.
Look, we all knew that 'Iron Man 3' was going to make a whole bunch of money and open at number one at the box office and kick the summer movie season off in style. The question was never "Is 'Iron Man 3' going to make any money?", the question was always "What absolutely absurd amount is 'Iron Man 3' going to make in its opening weekend?"
Some will call this a slow weekend, but it may be better to think of it as the calm before the storm. Next week, the summer movie season begins and people are saving their pennies for 'Iron Man 3,' so it's not really surprising that this was an uneventful couple of days at the multiplex. At least the folks behind 'Pain and Gain' can be glad that their film led an otherwise quiet weekend.
Tom Cruise and science fiction are a powerful combination. Although the opening weekend of 'Oblivion' didn't break any records big or small, it's a more than solid start for a non-franchise, non-sequel, non-reboot. That's a sad statement on the current state of Hollywood, but that's another topic for another day.
Well, it looks like we have an answer to the question of whether or not audiences are interested in a historical, racially charged baseball movie. Brian Helgeland's '42' opened at the top of the box office this weekend, instantly breaking the record for biggest opening for a baseball movie. Sure, it's a minor record to break, but a record is a record.
If someone glanced at this weekend's box office, they could be forgiven for thinking they accidentally stepped into some kind of time portal. After all, films called 'Evil Dead' and 'Jurassic Park' were in the top five.