New ‘Iron Man 3′ Spot: Prepare For Heavy Metal
After the seriousness of the last trailer, the latest ‘Iron Man 3‘ spot does a 180 and showcases a more playful and goofy tone. That’s appropriate since it premiered at the Kid’s Choice Awards last night and if there’s one thing kids tend to appreciate more than grim, dramatic downfalls, it’s action and jokes. Check it out for yourself below.
The spot squeezes an awful lot into its thirty seconds. You get the requisite shots of Robert Downey Jr.‘s Tony Stark, Gwyneth Paltrow‘s Pepper Potts and Don Cheadle‘s Rhodey, but you also get Iron Man. Like, lots and lots of Iron Man. There may be more cool shots of Tony’s suit(s) in action in this spot than the rest of the trailer combined. Because, you know, kids dig high tech superhero armor. And who can blame ‘em? If you want kids to get excited for your superhero movie, you don’t show them Ben Kingsley speaking in a weird voice and ruining Tony’s life, you show them action, action, ACTION!
‘Iron Man 3′ opens on May 3 and stars Downey Jr., Paltrow, Cheadle, Kingsley and Guy Pearce. If the trailers are any indication, it’s going to make all of the money and cap this whole summer movie season off nice and early.