'Seven Psychopaths' Creates a Fake NSFW PSA

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CBS Films

Oh guerrilla marketing. 'Seven Psychopaths' was an audience favorite at Toronto's International Film Festival, and director Martin McDonagh is highly respected, but it takes a lot for a quirky film to find an audience these days. And so the film has now produced some snarky in-character material to help sell the film.

The movie revolves around a dog kidnapping (or dognapping, if you will), where Marty (Colin Farrell) and his friends (Christopher Walken, Sam Rockwell) unintentionally kidnap the dog of a gangster (Woody Harrelson), which is what sets them on their adventure. The gangster is very upset, as he loves his dog. Here's the sign that will likely be posted in some Hollywood neighborhoods (and perhaps beyond):

On top of which there's also a PSA, which features a lot of swearing for a 45 second spot. This stuff is fun, all things, though it feels like it was made by advertising agencies and not the creative team involved in making the film. 'Seven Psychopaths' opens in theaters October 12. Here's the film's synopsis:

Written and Directed by Oscar®-winner Martin McDonagh, the comedy Seven Psychopaths follows a struggling screenwriter (Colin Farrell) who inadvertently becomes entangled in the Los Angeles criminal underworld after his oddball friends (Christopher Walken and Sam Rockwell) kidnap a gangster’s (Woody Harrelson) beloved Shih Tzu.  Co-starring Abbie Cornish, Tom Waits, Olga Kurylenko and Zeljko Ivanek.

And here's that PSA:

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