Sorry ‘Shaun Of The Dead’ Fans, No LEGO Set For You
Sad news for LEGO fans and even sadder news for LEGO fans who are also fans of the cult horror/comedy ‘Shaun of the Dead.’ Last month we reported on a Shaun of the Dead LEGO set that was built to appease fans of the movie. If the petition got 10,000 supporters (it did) LEGO would consider putting it into production. LEGO has reviewed the petition and…it’s not going to happen.
Here’s the official statement:
The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.
LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.
Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.
Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.
We appreciate the passion exhibited for new product ideas on LEGO CUUSOO. Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.
This is what the ‘Shaun of the Dead’ set would’ve looked like if approved:
Hey, they could always make a ‘Hot Fuzz’ LEGO set! Get to work, boys!