“The future of TV is apps.” And with that Apple announced a long-awaited upgrade to its Apple TV unit including a touchpad remote, a new interface and its own dedicated App Store.
Following in the footsteps of streaming giants Netflix, Hulu and Amazon, Apple appears to finally be entering the world of original programming. Ever since Netflix took their Instant service a step further by developing their own original television shows, streaming competitors have been rushing to keep up, and in doing so they’ve increasingly pushed Netflix and their own businesses forward in ambition. Apple is the only mega-brand that hasn’t developed its own original content, but it looks like that might be about to change.
More and more cord-cutting seems to prove a viable option, especially now that HBO has made the leap to offer its own independent streaming-service, beginning with Apple this spring. Now, a new report suggests Apple will plan its own independent streaming platform for approximately 25 channels, due to become available this fall.
The new iPad Air has just been announced at the Apple Special Event today, boasting a thinner, lighter frame with more powerful specs.
The new 13- and 15-inch MacBook Pros were unveiled today, and you'll be able to start ordering the latest, price-friendly models now.
Apple hosted a special event on Tuesday to reveal new products across its line-up, and we've got it all covered for you.
On Monday morning in California, Apple CEO Tim Cook took the stage at the Worldwide Developers Conference to roll out a list of big things that the "world's most valuable company" had been working on. The shortlist: OS X Mavericks, new Mac Pro, iWork for iCloud, iOS 7, and iTunes Radio, but no new iPhone announced.
Celebrity personal assistants are surely sweating bullets after seeing Apple's latest Siri ad, in which Zooey Deschanel and Samuel L. Jackson are seen consulting the monotone oracle on mundane tasks like ordering tomato soup, tracking down organic mushrooms and confirming that the water falling from the sky is indeed rain.