In the great tradition of carnival barkers, The Weinstein Company is ingenious at turning controversy into box office. Take 'Bully,' for instance. This documentary may be about a topic that's been in the news for the last couple months, but as subject matter it's hard to generate much interest. The Weinsteins initially got the film in the headlines by talking about releasing it unrated because it was too important to censor. Today - on the day of the film's five location, no-ratings release - it's been revealed that they'll cut the film to get a PG-13.
The major theater chains continue to respond to The Weinstein Company’s bold decision to release Lee Hirsch’s significant documentary ‘Bully’ with an unrated label. First AMC revealed that they would let minors into screenings if they had permission from a parent or legal guardian. Now Regal Cinemas, our country’s largest theater chain, has revealed its decision.
It's been a long battle for The Weinstein Co. and their new documentary, 'Bully,' a film that explores the effects of teen bullying. The MPAA slapped the film with an R rating, and the Weinsteins responded by choosing to release the film as unrated. But now kids will be able to see the crucial doc, courtesy of AMC Theaters. Find out how:
Harvey Weinstein grabbed headlines earlier this year when he appealed the MPAA’s decision to tag the ripped-from-the-headlines documentary ‘Bully’ with an R rating. Ever the masterful marketer, Weinstein used the appeal to generate press for his movie. But there’s a much larger story brewing behind that flashy, attention-demanding move.
Proving that it takes a bully to beat a bully, the MPAA is refusing to cave on their R-rating for the Weinstein Company's new doc, 'Bully.' The documentary, which sheds a light on the important issue of schoolyard bullying, features "some language," which was just enough to ruffle the feathers of the notoriously difficult ratings board.
It's strange, considering the