Studio math might be one part proprietary data and one part alchemy, but here’s something I feel pretty confident saying: when your trailer sets the all-time record for most views in a day, you’re about to make some moolah. We all remember that the first teaser trailer for It had 197 million views in its first 24 hours online, shattering the previous (albeit short-lived) record of 139 million set by The Fate of the Furious. Those would be extraordinary numbers for any movie, but for an unapologetic horror film about a demon clown? Not even the most aggressive Warner Bros. projections could have predicted that.
There are two groups who are going to feel personally victimized about the new It movie: young children, because Pennywise eats them, and real-life professional clowns. It’s no secret that most people are afraid of clowns — that’s the whole reason Pennywise appears as a clown in Stephen King’s novel in the first place. But folks who make their living as clowns are afraid the new movie will only exacerbate those fears and make it much more difficult to land grade school birthday party gigs.
For more than three months, The Fate of the Furious held the top spot of the movie trailer X-Games, accruing 139 million views in 24 hours, promptly dethroning Beauty and the Beast. But now a new player has entered the game, and he comes bearing a red balloon and a mouthful of shiny, sharp teeth. Beep beep, Vinnie.
Horror fans have been waiting for months. Stephen King fans have been waiting for years. And after a week of teasers and sneak peeks, the first trailer for It, Andres Muschietti’s highly-anticipated adaptation of King’s classic horror novel (or one half of it, anyway) is finally here to give us our best look yet at that divisive new take on the iconic evil clown. Beep beep, we’re all gonna float.
“We all float down here.” That’s what the evil entity, disguised as a sinister clown named Pennywise, says to little Georgie Denbrough before he lures the kid into a rain gutter in the opening of Stephen King’s classic horror novel, It. That terrifying moment has been reimagined in an eerie teaser poster for the highly-anticipated new movie adaptation of King’s story, boasting a tagline that feels like more of a promise than a threat.
The ’80s nostalgia continues with the upcoming remake of Stephen King’s 1986 novel It, about an evil sewer clown that terrorizes the small town of Derry, Maine. The movie is actually just Part 1 of the story, as, like the novel, the new film will be split into two sections: the first occurs during the main characters’ childhood, and the second comes 30 years later, with the return of the creature that appears every three decades. The film debuted three new images today, showcasing our team of young heroes and red balloon-toting Pennywise the clown.
After a somewhat tumultuous development stage, the new adaptation of Stephen King’s classic horror novel It is finally heading to the big screen in September, courtesy of Mama director Andy Muschietti. While we wait for the first trailer (which may be arriving sooner than you think), a new photo of Pennywise the clown has debuted online, giving us another look at the iconic villain in a scene that fans of King’s novel and the original miniseries adaptation will immediately recognize.
Ever since the now-infamous photo of Pennywise the evil homicidal clown peeking out of a drainpipe surfaced online, fans of Stephen King’s seminal horror novel It have been concerned about Seth Graeme-Smith‘s upcoming film adaptation. There was fair cause for worry, too; it looked as if light was coming from several different sources, like a hasty photoshop job one might find on the box art for some direct-to-DVD cash grab. The only person who could really set the It devotees at ease would be Stephen King, who has seen dozens upon dozens of his works make the jump to the silver screen. And it would appear that he’s now done just that.
If you’ve read Stephen King’s It, then the idea of a film adaptation that isn’t rated R sounds preposterous — and yet, it happened before with the 1990 television miniseries (which does not hold up, by the way). For those concerned that the new adaptation from director Andres Muschietti might forgo the R rating in favor of courting a wider audience, the producer of the upcoming film has laid those worries to rest while also confirming that Warner Bros. has every intention of making a sequel.
’Tis the season for images of movies that none of us will be able to see until months from now! The latest was a kind of Christmas present from the folks over at the remake of Stephen King’s It, but unfortunately it’s more awkward than scary. The image shows Pennywise — who else? — lurking inside a larger-than-life sewer pipe, seemingly floating somehow above the ground.