The ESA Called Cops to Shut Down Ouya's Outdoor Presence at E3 2013John Llewellyn Martin |
On June 11, 2013, the Entertainment Software Association, which owns and operates E3, called the Los Angeles Police Department down to the Los Angeles Convention Center in order to shut down Ouya's outdoor exhibit in the lot across the street from the expo.
According to IGN, Julie Uhrman, Ouya's founder, said that the visit from the police was part of an ongoing conflict with the ESA and that they were actively trying to keep the public from noticing their presence by using semi-trucks to block them from view.
The team at Ouya responded to the presence of the semi-trucks by renting out the spots in front of them in order to put up banners and let their presence be known. The visit from the LAPD proved fruitless for ESA since no action was taken against Ouya, who were then allowed to continue using their spaces.
Uhrman already has plans for how to deal with any more attempts from the ESA to stop their exhibition. Uhrman said, "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve."
What do you think about this conflict between the ESA and Ouya? Who do you support? Let us know in the comments below.