Earlier today, Paramount moved 'G.I. Joe: Retaliation' into March of 2013. They said it was because they were worried they'd get crushed internationally by other pictures, and thought post-conversion and a March release would help. What they initially danced around were any reshoots. Dwayne Johnson has fessed up: They're going back to film some more.

That smells like The Rock is cooking some new footage.

Though we can only speculate, there have been some conspiracy theories about this that are worth considering. The trailer suggests Channing Tatum does not make it too far into the finished film. That might have been appealing when Tatum was looking like a would-be movie star, but after 'The Vow' and '21 Jump Street' gave Tatum two back-to-back hits it could be an audience turn-off. Getting more Tatum could be one reason. The other theory going around is that the film sucks.

Not helping this is that we've seen a number of bad films get a last minute post-conversion treatment, though that mostly happened in 2010. 'Clash of the Titans' and 'The Last Airbender' were not only terrible movies they also had terrible last minute 3-D conversions.

If a film is delayed, that's an investment not making money, and post-converting 'Titanic' cost $18 Million, so it's likely that this will cost over ten Million to translate to 3-D. Throw in reshoots, and the advertising (there's already been TV spots, on top of the film's Superbowl teaser, etc.), it's not spitting in the wind to suggest this delay and rejiggering could cost Paramount somewhere near $100 Million. Let's hope it's worth it.

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