‘Keanu’ Director Peter Atencio Reveals the Awful Title the Film was Almost Given
Keanu director Peter Atencio is, apparently, a little sick of all the kitten cuteness.
The director also revealed just how bad the studio’s vision for his film was. Get this, instead of Keanu, Warner Bros. apparently almost titled the Keegan-Michael Key and Jordan Peele movie The Notorious C.A.T. Nooooo!
Atencio went on in his Twitter mentions to give a little more insight to how studio movie marketing works. The filmmaker voiced annoyance at the “fascinating and terrifying“ lingo studios use when using cliche techniques in movie trailers. But Atencio’s of the belief that his movie deserved more nuance when it came to marketing, which would’ve likely looked a lot different than just a bunch of cute kitten imagery.
In case you forgot how kitten-centric the promo for the movie was, let me refresh your memory. There was an all-cat spoof of the trailer. There were Oscar nominated movie posters replacing the actors with Keanu. And there was that Keanu-themed movie calendar. Lots of cats. Maybe Atencio is more of a dog person.