He was blond, tan and had the body of a Greek god. That's if the Greek god were made of a crazy material that stretched for miles and bled pink ooze when you punctured him with needles. Yes, we're talking about the classic toy Stretch Armstrong. A man who is leaving toy shelves to star in his very own full-length feature film.

A Stretch Armstrong movie has been thrown around Hollywood for years. There were banners made, stars like Taylor Lautner were attached to play him, but then things sort of fizzled and we hadn't heard about the movie for quite a while.

Now The Hollywood Reporter is saying that 'The Crazies' director Breck Eisner is in talks to direct the big screen adaptation of the famous 1976 toy. Hasbro-Universal was going to make the film but now the rights have shifted over to Relativity Media, who have been busy developing the project.

Dean Georgaris is attached to write the script. Georgaris wrote 'Lara Croft Tomb Raider: The Cradle of Life' and 'The Manchurian Candidate.'

No word on who they have attached to star. Lautner is certainly a possibility but that ship has probably sailed. We're sure it won't be a difficult stretch for producers to find a suitable replacement.

More From ScreenCrush