Weekend Box Office Report: ‘The Possession’ Wins in a Weekend of Losers
This was a rough week at the box office, guys, If we had an decency whatsoever, we'd call it a day and simply not report just how poorly every movie did these past three days, but alas: the world must keep spinning. Summer is over, the Fall is upon us and we've entered the weakest part of the year for both new releases and box office grosses. Let's just get this over with, shall we?
|1|| The Possession||$9,500,000 (-46.4%)||$3,352||$33,349,000|
|4||The Expendables 2||$4,750,000 (-47.4%)||$1,446||$75,417,000|
|5||The Bourne Legacy||$4,000,000 (-44.7%)||$1,341||$103,700,000|
|7||The Odd Life of Timothy Green||$3,650,000 (-41.8%)||$1,389||$43,007,000|
|8||The Campaign||$3,530,000 (-38.2%)||$1,653||$79,473,000|
|9||The Dark Knight Rises||$3,285,000 (-46.3%)||$1,627||$437,849,000|
|10||2016 Obama's America||$3,281,000 (-41.5)||$1,149||$26,088,000|
In weekend of no winners, 'The Possession' performed the best, holding onto the number one position with a weekend haul of $9.5 million. With $33 million in the bank, it's essentially profitable at this point. Then again, most PG-13 horror movies are. It may not be spectacular business, but for this kind of movie at this time of the year, it'll do.
'Lawless' held onto the second spot, but it still underperformed, only pulling in $6 million for a $23 million gross. If the film had Oscar prospects, this gross would be acceptable, but at this point, the entire production looks like it'll vanish in a stiff breeze. It should be repeated: this film should never have been a Fall dump. It would have stood a fighting with a limited Winter release and a January wide release.
The third slot was filled by 'The Words,' the only new release to penetrate the top ten this week. Opening at number three in a week this poor? Oof. Oof times ten. Despite being top billed in the 'Hangover' movies, Bradley Cooper has yet to open a movie on his own. In fact, it looks like he's only capable of attracting $5 millin worth of audiences to one of his films when he's not backed up by Ed Helms and Zach Galifianakis.
The rest of the top ten just a list of very sad numbers attached to movies that would have long passed on if there was anything new to fill the gaps. Just look at the massive percentage drops on the chart above. The only film to not drop more than 40% was 'The Campaign,' which still tumbled 38%. Let's do a quick rundown of everything else, shall we?
'The Expendables 2' pulled in another $4 million for a $75 million total. Reaching the $100 million mark is still a possibility, but it's highly unlikely, especially with upcoming competition from the new 'Resident Evil' and 'Looper.'
'The Bourne Legacy' also took in $4 million, pushing it over the $100 million mark but leaving it in the dust of every past film in the franchise. It's not embarrassing, but it's certainly a stumble.
With another $3.8 million in the bank and a total gross of $45 million, 'ParaNorman' is looking to finish at $55-$60 million, which is certainly more than its opening weekend suggested. This is would solid word of mouth gets you.
'The Odd Life of Timothy Green' is also inexplicably hanging around the top ten with numbers nearly equal to 'ParaNorman.' Huh.
'The Campaign' will cross $80 million next week before vanishing just in time for the actual elections. Solid but spectacular and certainly not the $150 million gross that you'd expect from a Will Ferrel/Zach Galifiankis comedy.
'The Dark Knight Rises' is right around the corner from $450 million and then (and only then) will Warner Bros. give it permission to die.
Finally, '2016 Obama's America' rounds out the top ten with $3 million. Its $26 million haul puts it in the upper tier of documentary grosses, but it's a long march to the $100 million plus that 'Fahrenheit 9/11' made eight years ago.
'Resident Evil: Retribution' arrives next week and should hopefully shake us ouf of the doldrums. Hopefully.