The 2016 Super Bowl Movie Trailers, Ranked

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20th Century Fox/Marvel/Universal Pictures

Last night the Denver Broncos beat the Carolina Panthers in convincing fashion in Super Bowl 50 as Peyton Manning will likely retire with his 200th win and now a two-time Super Bowl winner. But more importantly THERE WERE MOVIE TRAILERS. Lots of them. While we covered them individually last night, we’re going to go through each one this morning and, in the spirit of the Super Bowl, see who was the best.

Jason Bourne

The first ever footage for Jason Bourne was probably the most excited we got for a Super Bowl trailer, and perhaps that’s because it was the first ever footage. Many of the trailers we saw recycled footage, but Jason Bourne felt fresh, because everything was new. And also Bourne dropping that dude with one punch was pretty badass. Grade: A-

X-Men: Apocalypse

In any other year, this Super Bowl trailer, which was mostly made up of quick shots of the assorted X-Men and X-Villains using their mutant powers, may have been easily forgotten. But, 2016 was mostly a weak year for Super Bowl movie trailers, letting Apocalypse bubble to the top. Any time you have Oscar Isaac choking Jennifer Lawrence in your trailer, you’ve got some serious superhero star power. Or maybe we’re just excited to see Psylocke slice a car in half. Grade: B+

Captain America: Civil War

Is it weird to feel slightly underwhelmed by this trailer? Yes, there’s something inherently exciting about seeing Team Cap and Team Iron Man line up against each other, but it felt like this footage lacked any real punch. Where’s the big showstopper moment, a la Hulkbuster or the Helicarrier crash from Winter Soldier? We won’t be among those complaining that Spider-Man didn’t make an appearance (because that was never going to happen), but Marvel needed a little extra something to sell this. Grade: B

10 Cloverfield Lane

A surprise trailer wound up being one of the bigger surprises of the night. While the film’s cryptic trailer in theaters last month only hinted at the connection to the original Cloverfield, this Super Bowl spot seemed to spell it out (that roar at the end is unmistakably the roar of the Cloverfield monster). While it may have included some major spoilers (we see what happens when Mary Elizabeth Winstead escapes from the underground bunker), it was undeniably an effective piece of marketing, even if the movie won’t be able to live up to it. Grade: B+

The Secret Life of Pets

Considering how well adorable animals do during Super Bowl ads, we’re not surprised this trailer resonated with viewers. For movie fans, it wasn’t anything we hadn’t seen before in either of the previous two trailers, but it was the highest ranking movie-themed Super Bowl trailer according to USA Today (though ads like 10 Cloverfield Lane and Captain America: Civil War were ineligible because they ran before kickoff), so it gets some points for mass appeal. Grade: B-

The Jungle Book

This movie certainly seems interesting enough and most of this footage looks OK, but that effect of having the characters overlap the aspect ratio to sell the 3D format is really off-putting, especially when packed into such a short clip. Grade: B-

Independence Day: Resurgence

Is it just us or did this Independence Day trailer seem oddly generic? Like if there was no shot of Bill Pullman and Jeff Goldblum, it could’ve just been for literally any other big, dumb action movie out there. It was impressive, but how many shots of London getting destroyed can we watch before it becomes standard stuff? Grade: B-

Teenage Mutant Ninja Turtles: Out of the Shadows

OK, so the Teenage Mutant Ninja Turtles still looks like a crummy movie, but hey, Krang! That’s gotta count for something, right? Right?… Grade: C

Deadpool

With Deadpool’s release date this Friday, Fox released a pre-game spot for one, final push at getting audiences in theaters. Instead of relying on Deadpool’s unique sense of humor, this ad focused more on the film’s action, which looked just like every other superhero movie. Why not sell the stuff that has everyone excited to see Deadpool? Grade: C-

Eddie the Eagle

Fox opted to sell their inspirational sports movie Eddie the Eagle using testimonials from football “heroes” like Drew Brees and Russell Wilson. Unfortunately their quotes felt like they were written by the Fox marketing team and didn’t really come across as genuine at all. (Also, referring to pro athletes as heroes was a little suspect, especially given the amount of military watching the game.) Grade: D

Filed Under: 2016 Super Bowl
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