‘A LEGO Brickumentary’ Trailer: Jason Bateman Takes You Inside the World of LEGO
LEGO’s popularity is at an all-time high, thanks in part to the vast success of The LEGO Movie, which quickly launched a series of spinoffs and a new sequel. The major studios all have relationships with the toy giant, which releases LEGO sets based on popular franchises like the Marvel and Warner Bros. superhero films, as well as Harry Potter and Pirates of the Caribbean. You really can’t get into the blockbuster business without getting into the brick-buster business (sorry). A LEGO Brickumentary will now tell the story of the manufacturer, with a little help from Jason Bateman.
As Bateman narrates in the trailer, LEGO “ushered in a new era of creativity for a whole generation.” The possibilities of LEGO are endless, encouraging kids (and adults) to come up with some truly awesome creations. But how did this company become the giant it is today — the sort of company that major studios have to be in business with?
Oscar winning Director Daniel Junge and Oscar Nominated Director Kief Davidson take us on a journey through the LEGO universe…like you have never seen before. They explore the brick that has captured imaginations for generations and look at the fundamental question…is it a toy or something more? BEYOND THE BRICK: A LEGO® BRICKUMENTARY delves into the extraordinary impact of the LEGO brick and the innovative uses of for it that has sprung up all over the world. The narrative will take us to art galleries full of LEGO creations, introduce us to Master Builders making movies, into the world of LEGO therapy, and bring us along to meet AFOLS (Adult Fans of LEGO), each with amazing stories to tell. BEYOND THE BRICK: A LEGO® BRICKUMENTARY explores the essential nature of human creativity and the ways we seek to build and understand our world.
A LEGO Brickumentary opens on July 31.