A few weeks ago, this column was skeptical that Marvel's 'Guardians of the Galaxy' could reach $300 million. Now, it seems impossible that it won't. Thanks to ecstatic word of mouth, killer marketing and only one genuinely successful box office challenger (that would be 'Teenage Mutant Ninja Turtles'), Marvel's oddball space opera has managed to spend three of the past four weekends at the number one spot at the box office, giving it enough momentum to officially become the highest grossing film of 2014.
You can tell the summer movie season is coming to an end because the weekend box office has stopped being exciting and has starting becoming sad and weird. The past two weeks have seen several major movies bomb, but nothing could have prepared us for 'Sin City: A Dame to Kill For.'
A trio of newcomers entered the box office arena this weekend, but two battle-hardened and grizzled champions kept them at bay, holding onto the top two spots and making it look easy. Sorry, newbies: This top 10 still belongs to 'Teenage Mutant Ninja Turtles' and 'Guardians of the Galaxy.'
Up until the day it opened, 'Guardians of the Galaxy' was a big question mark at the box office. Could Marvel Studios continue its winning streak with a movie based on a practically unknown comic series that only has light connections to the rest of the films in their cinematic universe? Early estimates had the film grossing $60 million over the weekend and that would have been perfectly okay. But then it went and eclipsed that estimate
This weekend saw two movies named after their lead characters go head-to-head. In one corner, you have 'Lucy.' In the other, 'Hercules.' If you asked the average person who would win in a battle between Dwayne Johnson and Scarlett Johansson, most would probably side with the guy whose nickname is "The Rock." But the box office this weekend went in a completely different direction.
Despite three very different new challengers, 'Dawn of the Planet of the Apes' continued to rule over the box office this weekend. This doesn't spell disaster for the newcomers, but it does spell further success for the sequel to 'Rise of the Planet of the Apes,' which is riding extremely positive word of mouth to a big box office tally.
Riding a huge wave of strong reviews and even stronger buzz, 'Dawn of the Planet Apes' opened big for a non-superhero, non-Transformers movie, leading a top 10 that's full of just as many hits as misses. How about we just start at the top and work our way through?
Major holiday weekends are often huge for the box office, with millions of Americans taking advantage of their extra time off to head out to the movies. But this fourth of July weekend?
Not so much
Look, everyone knows that it's your obligation as a human being to go see a new 'Transfomrers' movie when it comes out whether you want to or not. It's the only explanation for the success of the past three films (since no one actually likes them) and it's the only explanation for the massive first weekend of 'Transformers: Age of Extinction,' which had the biggest opening of 2014 so far.