As expected, Jason Bourne topped the box office in its opening weekend, but like so many of the sequels released this summer, the initial numbers aren’t quite what everyone was hoping for. This doesn’t mean we should count out Matt Damon’s return to his most popular character just yet, but it does add more fuel to the “audiences are getting a little picky with the sequels they will pay to see” narrative that has been forming over the past few months.
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This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.
Talking animals, man. The kids love ’em. They love ’em.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
Although the holiday weekend brought out a slew of new releases to compete for the top spot at the box office, this week’s top 10 was, once again, dominated by Finding Dory. The Legend of Tarzan, The Purge: Election Year and The BFG ultimately couldn’t quite match up to Pixar’s forgetful fish, but the final results were all over the place. This chart is very much a roller coaster of expectations being met and missed.
It took 20 years for Roland Emmerich to deliver a sequel to Independence Day, a film that’s largely responsible for the modern summer blockbuster season. Unfortunately, it looks like most audiences didn’t think it was worth the wait. As predicted in recent weeks, Resurgence crash-landed in theaters with an underwhelming opening weekend that was no match for Pixar’s Finding Dory.
It shouldn’t come as a surprise that Finding Dory opened at number one at the box office this week and did enormous business, but the folks at Disney and Pixar must be breathing a sigh of relief. After all, last year’s The Good Dinosaur was the first film to come out of the venerable animation studio that could be considered a legitimate box office disappointment, especially since it came in the wake of the massively successful Inside Out. The massive opening weekend for the sequel to Finding Nemo repositions Pixar in its rightful place on the top of the animated movie food chain.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
Last weekend, moviegoers faced a difficult choice. They could see a sequel to an unpopular live-action version of an old cartoon or a sequel to an unpopular live-action version of an old cartoon. If they wanted something more original, they could see a new live-action version of an old cartoon. (Don’t worry, the sequel’s already in the works.)