Are movies-about-greeting-card-writers a genre now? They ought to be. With (500 Days of Summer, Her, and now Girlfriend’s Day, dudes who write copy for card companies might have made their own trope. Bob Odenkirk stars in the new movie from Netflix, about a depressed man in search of love who stumbles into conspiracy, murder, and a lot of face slapping.

The trailer for Girlfriend’s Day is giving me a ton of vibes reminiscent of Richard Ayoade’s The Double (if you haven’t seen it, you should), in terms of a general sense of the everyday made surreally sinister. A greeting card writer ought to be the safest job in the country, and yet Odenkirk’s character, searching only for something to take his mind off his sadness, finds himself entering into a web of intrigue surrounding this strange new holiday.

Here’s the full synopsis:

Roses are Red,
Violets are Blue,
Write a card too clever,
And someone might kill you!

Ever wonder who penned the perfect words to the Mother's Day card you sent last year? Or the hilarious birthday card you gave your best friend? A master of words, that's who.

In the Netflix original film, Girlfriend's Day, director Michael Paul Stephenson (The American Scream) invites you to experience a clever and quirky story about love, loss and the worst place to get a paper cut. Meet Ray Wentworth (Bob Odenkirk), once a king of the wordsmith world, and now a down-on-his-luck romance card writer. In an effort to recapture the feelings that once made him the greatest, he gets entangled in a web of murder and deceit as writers vie to create the perfect card for a newly crowned holiday: Girlfriend’s Day.

The film also stars Amber Tamblyn, Natasha Lyonne, Ed Begley Jr., Stacy Keach, Rich Sommer, June Diane Raphael, Andy Richter, Stephanie Courtney, Toby Huss, Stephen Michael Quezada, Derek Waters, and Echo Kellum, and hits Netflix in February 14, just in time for Valentine’s Day.