Marvel’s Avengers S.T.A.T.I.O.N. — Inside Discovery Time Square’s Interactive Exhibit
On May 30, Marvel Entertainment and Victory Hill Exhibitions launched Marvel’s Avengers S.T.A.T.I.O.N. at Discovery Time Square, the same NYC location that housed such immersive experiences as ‘Harry Potter: The Exhibition’ and LEGO’s ‘Art of the Brick.’ This time around Marvel fans of all ages will be able to dive into this cinematic universe like never before by becoming S.H.I.E.L.D. agents and witnessing the science behind these superheroes through interactive activities.
Upon entering, visitors are given clearance through their own personalized I.D. cards, which are used to interact with sections of the S.T.A.T.I.O.N., and given access to see props, costumes and set pieces used in the movies. From the actual Chitauri chariot and weapons seen in ‘The Avengers‘ and Marvel One-Shot ‘Item 47‘ to the ‘Captain America‘ Super Soldier Serum to Tony Stark’s armory, we got the chance to walk through the S.T.A.T.I.O.N. and experience the exhibit firsthand from Nicholas Cooper, Victory Hill’s executive creative director and group founder.
“It’s pretty heavy science,” said Cooper. “I was talking to Stan Lee about it — when he had all these ideas back then, he had no idea how he could do it. But now with all the advances in science, there’s actually an ability to justify it.”
This emphasis on the scientific aspect is seen across all portions of the exhibit, whether it’s mapping Bruce Banner’s brain as he shifts to Hulk form or the electronic signature of the Tesseract, or navigating a simulated flight pattern through Iron Man’s helmet display. NASA, the Science and Entertainment Exchange program of the National Academy of Sciences, Neuroverse and Thwacke all contributed to the science within the S.T.A.T.I.O.N.
“NASA literally just created a kiosk version of their eyes on the exoplanets,” said Cooper. “Basically they’ve mapped the universe and put it on a game tablet. You can look at it, and you can push a star, it’ll travel out to that star, it’ll tell you how far away from Earth you are. So we worked with them to bring that in,” speaking specifically of Thor’s Cosmic Observatory, which allows attendants to explore space to find Asgard.
Worth noting is that, as Cooper says, “Theatrically, here we never break the fourth wall.” This means that the exhibit is limited to what we’ve seen in the movies up until ‘The Avengers.’ “So we do have Loki’s costume, we could’ve put it in there, but it’s kinda like, he did get captured and didn’t go back to Asgard butt naked. We have the scepter because it was left on Stark’s Tower on the battle with Thor.” The same goes for the Tesseract. “We don’t have the Tesseract because it went back to Asgard, but what we do have is the shard that was harvested in ‘Captain America’ by Howard Stark.”
Marvel’s Avengers S.T.A.T.I.O.N. is currently runing at Discovery Time Square until January 5, 2015. To purchase tickets and get more information, head on over to DiscoveryTSX.com, and check out more photos from the exhibit below.