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Nintendo Isn’t Concerned About Pressure From Sony, Microsoft

Reggie Fils Aime
Nintendo

A lot of attention over the last few weeks has been focused on the PlayStation 4 and Xbox One, with the Nintendo Wii U making a few waves here and there. Reggie Fils-Aime, president of Nintendo of America, has been paying attention, too, but he’s not worried about Sony and Microsoft at the moment.

In an interview with Kotaku, Fils-Aime talked about how he’s seen this type of narrative (one in which the only consoles that matter are Sony’s and Microsoft’s) before, and he’s both not buying it, and not concerned with it. Reggie believes Nintendo will be in a strong position come this holiday, despite the impending launches of the PS4 and Xbox One.

Still, the price point of the PS4 is just $50 more than the 32GB Wii U. Shouldn’t Nintendo be a little worried? “It puts no pressure on us at all,” Fils-Aime said. “Sony and Microsoft are going to do what they’re going to do. My bet is that there are going to be more announcements the closer we get to whatever their launch date is.”

From my perspective, I can’t focus on that. I have to focus on: How do we satisfy the needs of all of the consumers out there with Nintendo products? How do we make sure they understand our proposition? How do we make sure they’re excited about the software that we offer? And from that standpoint we’re going to let our competition do what they’re going to do.”

Nintendo has always played the game its way, and has come out relatively unscathed before. This coming holiday will be telling for all three companies, but Nintendo’s progress from 2012 to 2013 will be most interesting to follow, and could tell us a lot about the staying power of the Wii U.

Next: Best Games of 2013 (So Far)

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