'Pacific Rim's marketing has mostly focused on the giant robots ("Jaegers") who battle enormous monsters ("Kaiju") in the movie. While this appeals to many twelve year old boys (and people of similar mindsets), the film has run into a snag getting non-Comic-con audiences excited for it. Which is why we're getting this final trailer.
So here we get to see that Charlie Hunnam's character Raleigh Becket is a man being given a second chance to make good, which gives him a very familiar hero's journey to go on. He's a good fighter, but it looks like he has to learn how to work better with other people on top of beating up giant monsters and saving the world (he must "cancel the apocalypse" as Idris Elba shouts). We also get to hear Charlie Day add something, as he describes the Jaegers as "two thousand, five hundred tons of awesome."
Guillermo del Toro‘s 'Pacific Rim' is a rare original movie in this modern summer season, and it's unfortunate that it's being seen as a maybe-misfire because tracking (the measurement of interest in a film before it's released) is suggesting more people want to see 'Grown Ups 2.' Can word of mouth work for 'Pacific Rim?' Will those numbers tick up? At the end of the day, all we care about is the film's quality, and hopefully if it's good, audiences will turn up. 'Pacific Rim' opens in theaters July 12.