Paramount Agrees To Rent Its Library Through ‘Google Play’
The other day, we reported on the launch of ‘Google Play,’ the latest method for online consumers to access movies, music, books and apps through their various devices. This morning, the new service received yet another vote of confidence from a major Hollywood studio that will begin sharing its titles through the ‘Google Play’ rental library.
That would be Paramount, which Deadline reports will release up to 500 titles to ‘Google Play’ for users to purchase and download for a cost. The studio will offer up both new releases (from ‘Hugo’ to ‘The Adventures of Tintin’) and Paramount classics (like ‘The Godfather’ or ‘Coming to America’).
According to the site, new releases will rent for $3.99, while older films will rent for $2.99. Titles will be available for 24 hours from the start of viewing.
This brings the total number of major movie studios participating in Google’s new service to five (only Fox has yet to agree to a distribution deal). Google has 10 total studios in their fold if you include Lionsgate, Magnolia, Starz, and Weinstein. And Google continues to flex its power as a worldwide brand, introducing its rental service to Canada, England, Japan and France.
Google is a trusted name, ranking up there with Amazon, Yahoo and Apple. It makes sense that the major studios would synch up their libraries with this rental service. I’d expect Fox to fall in line soon enough as the technology continues to improve and ‘Google Play’ increases its subscription base. We’ll continue to monitor the rental service’s progress.