In recent years, multiple companies have decided to compete against iTunes by launching their own product so consumers can buy, rent and watch their favorite movies. It's a great way to have access to not only films, but also music, games and books. And now it looks as if Google has decided to enter the fray with 'Google Play.' But what exactly is Google Play and how does it set itself apart from the pack?

Those of you familiar with iTunes, Barnes & Noble, or Amazon's service will find some familiar features with Google Play. Right now there are over 450,000 movies, books and apps for you to purchase and download to your desktop or Android phone. Using Google's cloud storage, there's no syncing necessary. If you purchase something a movie on your desktop, you'll be able to watch it on your Android device and vice-versa (the same goes for books and music).

Google Play will have HD titles, new releases and classics that you can purchase or rent. Some current titles available include 'The Muppets', 'The Girl With the Dragon Tattoo', 'Immortals' and older titles like 'The Shining'.

You can also share what you're listening to, watching or reading with other through Google + with a single click.


This is actually a pretty cool way to get your content if you're an Android user. If you see an app you want on the web, just pick your device from the drop down list and the app will instantly install on your device.


Google Play's global rollout starts today. Be sure to check out all of the features of Google Play and let us know what you think of it in the comments below.