Summer movie season starts a little earlier every year, and in 2017, it has consumed May, April, and even our beloved March. Logan will kick off the big-budget bonanza in the first weekend of March, and then cede the floor to the gargantuan Kong: Skull Island the weekend after. Even so, these two releases in particular inspire hope rather than dread when reflecting upon the studio-fronted franchise releases encroaching beyond their summer stomping grounds. All the previews have suggested that these two films will have something original to bring to the table, and the latest clip for Kong: Skull Island confirms that if nothing else, we’ll have some delectable character acting to enjoy.
With the movie only a couple months away, it’s about time for Kong: Skull Island to drop another bit of footage — or four. Today, Legendary has gifted us a bunch of new short TV spots that have a few new shots in them and give us a better idea of who all these non_kong characters really are. The first one, above, reiterates the Godzilla connection while also letting us know that, yes, Samuel L. Jackson is going full Samuel L. Jackson villain mode for this one too, never fear. Or, if you’re one of the people stuck on the island with him, fear a lot.
Director Peter Berg and Mark Wahlberg are tackling two devastating events in recent American history in their latest films. Following the recent Deepwater Horizon, the filmmaker and actor’s next film this year will follow the tragedy of the 2013 Boston Marathon bombing in Patriots Day.
How big of a secret was the J.J. Abrams produced ‘10 Cloverfield Lane’? So big that star Mary Elizabeth Winstead didn’t even know the movie’s title until an hour before the rest of world did. Up until the trailer for the movie surprised audiences in front of Michael Bay’s ‘13 Hours’ two months ago, no one outside of the cast and crew knew the upcoming thriller was related to 2008's ‘Cloverfield.’
‘10 Cloverfield Lane’ is as sneaky as movies come. No one had any idea the ‘Cloverfield’ universe was being continued until a trailer for the mysterious movie appeared in front of Michael Bay’s ‘13 Hours’ on January 14, a mere two months before its release this Friday. Only scant details about the movie have been revealed in trailers, photos and through fans decoding its vast viral marketing, reminiscent to the unveiling of ‘Cloverfield’ nine years ago. But now that we’ve finally seen the new movie, we can tell you just how it is, and mostly isn’t, related to Matt Reeves’ 2008 monster movie. If you want to remain completely surprised, check out our spoiler-free review. Otherwise, continue into very spoilery territory where we will ruin some big plot twists. You’ve been warned!
What is ‘10 Cloverfield Lane’? Besides being the address of John Goodman’s farm in the movie, the secretive project has been described as a “blood relative” of 2008's ‘Cloverfield,’ not a sequel. Its plot has been kept tightly under wraps with a mere five word synopsis – “Monsters come in many forms.” And its sneaky viral marketing campaign, from websites to a game to burying a military ammo can in New Orleans, have stoked the fires of Bad Robot fans and conspiracy theorists. So what exactly is it then?
10 Cloverfield Lane hits theaters next week, which puts us at peak marketing for Bad Robot’s mysterious “blood relative” to Cloverfield. In addition to a pair of special IMAX TV spots featuring new footage, Paramount has also unveiled a handful of official photos from the upcoming horror / sci-fi thriller starring Mary Elizabeth Winstead and John Goodman (and maybe also a monster?).
Although J.J. Abrams has repeatedly asserted that 10 Cloverfield Lane is not a direct sequel to Cloverfield, the two films do share some DNA, including the revival of Bad Robot's interactive viral marketing. This new IMAX poster not only indulges the studio's fondness for hidden clues and little easter eggs, but also features a very clever design.
The viral marketing for 10 Cloverfield Lane almost feels more persistent and pervasive than the marketing campaign for Cloverfield — though as many of you will remember, those promotional puzzles weren’t really related to Matt Reeves’ monster film, but that doesn’t exactly seem to be the case with 10 Cloverfield Lane. A new piece of viral marketing fun has arrived online, this time offering a text-based simulation game (think Oregon Trail, minus the images) that challenges users to stay alive in an underground bunker for as long as possible.
Just as they did with Cloverfield, Bad Robot has been toying with fans by releasing some very mysterious viral marketing for 10 Cloverfield Lane. In addition to some info about John Goodman’s character and the subliminal images hidden in trailers attached to Deadpool, now comes even more intel for you to puzzle over and dissect for the next couple of weeks.