Sylvester Stallone may have helped reinvigorate the Rocky franchise with the stellar Creed, but will John Rambo end up dragged out of retirement again? A new TV iteration titled Rambo: New Blood has officially landed at FOX, with Stallone set to produce, as a new generation dons the headband and oil. Oh, just so much oil.
It’s a common complaint about modern movies: “They only made this to sell toys.” And sometimes, that’s actually true. But there was a time, not that long ago, when that concept didn’t even exist, and toys based on movies were barely an idea, much less a guarantee. Let’s take a stroll down memory lane (and by memory lane, I mean YouTube) and watch movie toys (and movie marketing) evolve through 40 years of vintage movie toy commercials, from Planet of the Apes to The Avengers.
Sylvester Stallone has had two great franchise characters, Rocky Balboa and John Rambo, and was able to resurrect both over the last decade successfully. But though Balboa's gloves are hung up (even if Stallone recently paid homage to that character), it looks like we're going to get a 'Rambo 5' that promises to be one of the most thoughtful of the series' sequels.
Recently it seems as if TV reboots of famous and iconic films has reached a fever pitch, with ‘American Psycho’ and even ‘Man on Fire’ targeted for TV treatment on the bankability of their franchise names alone. We’ve written at length about TV adaptations as the hot new way to reboot movie franchises
We’ve all heard the casual moans of fan communities that Hollywood never comes up with anything original anymore, settling into the familiar patterns of sequels, remakes, and adaptations of familiar properties to cash in on brand recognition. And while remakes have become subtly accepted as a chance for a new take on dormant properties, the recent ‘RoboCop’ trailer reminded us just how much passions can strain in the dissection of beloved classics.
Taken aback as we were to learn that a potential 'Rambo' TV series had begun the development phase, with Sylvester Stallone in negotiations to be involved creatively and potentially reprise the role, it now seems an understandable caveat has been put in place. Stallone himself will not re-don the headband as John Rambo, should the series make it through development, but what direction might the new adaptation take?
Most of us were shocked by the recent news that 'Rambo' is being made into a television series, with Sylvester Stallone reportedly considering reprising the legendary character... at the tender age of 67. Would you watch this series?
Remember when Sylvester Stallone announced the 'Rocky' franchise would return, with Michael B. Jordan in the leading role of 'Creed,' and it didn't sound entirely crazy? Meet the antithesis of that, as Stallone's other aging icon 'Rambo' may soon come to TV in a new series with Stallone reprising the role! Oy, this day so far.