The Dark Tower

‘The Dark Tower’ May Hold the Key to Better Movie Marketing
Marketing for big-budget blockbusters has become so predictable that you can now mark the passage of time between any given month and a film’s release date by the number of TV spots and featurettes you’ve seen. Despite a handful of early viral promotions, Sony’s approach to mark…
‘The Dark Tower’ Trailer Aims for the Heart
By this point in a big film’s marketing cycle, we typically would have seen a couple trailers, a ton of posters, lengthy magazine pieces, the works. In contrast, there has been so little concrete info out there on The Dark Tower, which opens in theaters in almost exactly three months, that so…
Summer Movie Preview: 25 Films You Don’t Want to Miss
The calendar may have four seasons, but Hollywood’s calendar only really has two at this point: summer and awards, and summer seems to last longer and longer ever year. Though the start of May has long been the unofficial kickoff of the S.M.S., 2017 has already seen a King Kong movie, a ghost…

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