‘The Hunger Games: Catching Fire’ Photos: J-Law Sets Fire to the Rain
We’re almost to the release of ‘The Hunger Games: Catching Fire‘ on November 22, so how’s a look at the final posters and campaign art, and up-close looks at some of the cast members? Jennifer Lawrence is ready to literally set the world ablaze as she re-enters the kill-or-be-killed arena.
Variety got a look at Lionsgate Marketing Chief Tim Palen’s vision for the last batch of campaign photos. Palen, 51, is the man behind the signature flaming mockingjay symbol, as well as the online fashion magazine, Capitol Couture, inspired by the crazy fashions we’ve all come to recognize, all of which can be seen in his new promotional imagery.
“I’m thrilled with the work Tim Palen and his marketing team have done on the film,” ‘The Hunger Games’ author Suzanne Collins told Variety. “It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell (the name of the games in ‘Catching Fire’). That dualistic approach is very much in keeping with the books.”
In addition to the new campaign images, also featuring Josh Hutcherson‘s Peeta, Elizabeth Banks‘ Effie and Jena Malone‘s Johanna Mason, Lionsgate recently released a new still from ‘Catching Fire’ of Sam Claflin and ‘Sex and the City’ star Lynn Cohen as Finnick and Mags, the two tributes from District 4.
‘The Hunger Games: Catching Fire’ sees Katniss and Peeta embark on the Victor’s Tour throughout Panem, promoting their recent victory in the Hunger Games. But the pair is not out of danger yet, and they find themselves thrown back in a new arena with a pool of tributes who are all past champions themselves.
Check out the batch of new ‘Catching Fire’ photos below, and keep an eye out for them in the marketing campaign to come.