There are two schools of doing kids films, the kind that seem respectful to the source material and the intelligence of the parents who must sit through these films (often repeatedly), and then the 'Alvin and the Chipmunks' school of noise. It's hard to say which side of the fence 'Clifford the Big Red Dog' will sit on, but it will be coming to the big screen.

This comes from The Hollywood Reporter, who announced that Illumination Entertainment and Universal will be making the film as a live action/CGI hybrid. Matt Lopez is attached to write and his work on 'The Sorcerer's Apprentice' and 'Bedtime Stories' does not fill us with confidence. THR also notes he wrote on the upcoming film 'Asteroids.'

The thing here is tone, and - to be fair - Illumination isn't the worst in the game. They produced 'Hop' and that's a film that's mostly mediocre, and that may be what they're drawing from to make this. Illumination have also had a great deal of success adapting Dr. Suess to the big screen with films like 'The Lorax.'

With material like this it's all about where they take it, as they've got a character that's malleable. Hopefully it's better than either 'Marmaduke' or 'Garfield.'