The fight against childhood obesity is a big one and the problem has been getting bigger and bigger each year. So it's nice to see a company as big and as influential to children as Disney doing something about it.

According to the Los Angeles Times, The Walt Disney Co. stated that they will be the first major media company to ban sugary ads from its TV channels, radio stations and websites for kids. What that means is your child won't be seeing ads for cereals and junk food while watching the Disney Channel or listening to Radio Disney.

Because of existing advertising agreements, the policy won't go into effect until 2015. But it's still a major step forward in helping to curb the growing obesity problem this country faces. A new study predicts that by the year 2030, half of American adults will be considered obese, and in the UK, the numbers will go from 15 million to 26 million.

Hopefully this helps kickstart other media companies into thinking about who they sell their advertising space to during children's programming. While this is a major first step, other companies like Nickelodeon, etc. need to follow suit.

No word yet on if Disney plans on getting rid of junk food inside its parks (looking at you McDonald's), but fingers crossed it's a plan they're at least considering.