Warner Bros. is looking for the next hot property and they've just snagged the rights to use 'The Guinness Book of World Records' as a basis for an action-adventure type motion picture.

Deadline has the exclusive on what could be a huge film for the studio. The Guinness Book of World Records (now known simply as Guinness World Records) started in 1955 when Sir Hugh Beaver got into an argument over which bird was the fastest -- the golden plover or the grouse. With no concrete way of knowing, he set out to create a publication that would keep a record of things that were the world's best. The rest, as they say, is history.

But it's also a risky film for Warner Bros. How could it be woven into a storyline? A couple of adventurers looking for a world record treasure or artifacts? Or trying to make history by breaking current records or creating new ones? Paramount tried making a 'Ripley's Believe It Or Not' movie with Tim Burton and Jim Carrey that fell through in 2007. Disney has their 'National Treasure' franchise and is gearing up for a third. Will Warner be able to make this action-adventure film stand out from the others? And when is Zack Synder going to be attached? (Kidding. Kind of.)

We'll keep you updated on the project as it develops.