You’ve probably noticed that The Last Jedi has been taking up quite a bit of internet real estate over the last few days. With the latest chapter in the Star Wars saga hitting theaters in four months, this week’s flood of new photos and plot details is just the tip of the promotional iceberg — and we’re bound to see a steady increase in marketing from now until December, making The Last Jedi impossible to ignore. And yet, Mark Hamill and director Rian Johnson want you to do just that.

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Again, that’s going to be next to impossible, but I believe it was a wise elderly puppet who once said, “Do or do not. There is no try.”

Unfortunately in this case, all you can do is try.

Star Wars: The Last Jedi hits theaters on December 15.