New 'Mad Men' Final Season Trailer and Photos: First New Footage of "The Beginning of the End"

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Yesterday we brought you an exclusive new look at 'Mad Men''s upcoming seventh and final season, but like most 'Mad Men' promotions, new footage proves pretty hard to come by. And while we've already seen the swingin' Sterling-Cooper cast lounging around an airport for promotional photos, check out our first new footage of the "The Beginning of the End" with a brand-new 'Mad Men' season 7 trailer!

Set in slow motion to the tune of Alice Russell's "Let Go (Breakdown)," the latest 'Mad Men' season 7 trailer offers plenty of fresh footage of the likes of Don, Roger, Pete, Betty, Megan, Joan and more stylishly walking around that same airport, but as per usual, the new footage isn't indicative of the April 13 premiere itself, or the episodes beyond. That said, we know at least some season 7 shooting to have taken place at LAX, around the time of the airport's recent shooting scare (the promos were filmed elsewhere).

If nothing else, a few of series creator Matthew Weiner‘s recent words on the final season gave us an idea of what to expect:

A lot of what we’re dealing with this season, and I won’t be too specific about it, is we’re acknowledging what happened to Don at the end of last season. That really did happen. He lost his job but also had a silent moment of reconciliation with his daughter. And he had that breakdown at the Hershey meeting where his anxiety was expressed as a confession. The consequences of that activity were kind of what we’re writing about on some level. What part is irrevocable? Just because you feel different doesn’t mean the world thinks you’re different. And it’s hard to prove that you changed or to know if you’ve really changed.

Specifically as the show comes to a close I was interested in the material versus the immaterial world. The world of money, ambition, possession and the concrete and not-so-concrete expressions of love. For Don it definitely seems like an acquisition on some level. And then the immaterial, which is that, on some level inside these characters there is a world beyond that that is not what we see. If those other needs are met, or not met, how will that affect them?

The answers will come when 'Mad Men' premieres its final season on April 13 (don't worry, the end won't truly come until 2015), but check out the latest trailer and photos above and below, and give us your predictions for the final season in the comments!

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