J.J. Abrams is infamous for his "mystery box" method of promoting his and his production company's projects, deliberately obscuring details (like the nature of 'Super 8') and sometimes outright lying (Khan in 'Star Trek Into Darkness'). He's taken it all to a new level with 'Stranger,' a Bad Robot production that is so tightly under wraps that we didn't hear about it until this teaser arrived ... and we don't even know if it's a movie, a TV show or something else entirely.
As with the most recent development seasons, 'Star Trek Into Darkness' director J.J. Abrams has his hands in a number of TV pots -- from the 'Fringe'-like 'Almost Human' to NBC's sci-fi drama 'Believe' -- but the latest project could prove the most high-profile to date. Abrams will develop 'Twilight Zone' creator Rod Serling's last script as an event miniseries, but what will the buzzworthy project entail?
You've got to hand it to 'Fringe.' Even relegated to the so-called "Friday Night Death Slot," facing stunted ratings and given FOX's propensity to cancel anything that moves these days, the J.J. Abrams sci-fi series sure knows how to hang in there and engage viewers with marketing mysteries. So what's the latest hook?