Marvel Planning a ‘Big Focus’ on Products For Girls, Women
It was a common complaint after Avengers: Age of Ultron opened in theaters: women of all ages went looking for products featuring their favorite female superheroes and found precious little. Black Widow was left out a toy set based on a scene where she was one of the main characters. Even Avengers star Mark Ruffalo had enough, asking Marvel for more toys for his daughters. Finally it seems as if Marvel has gotten the hint and for the upcoming Captain America: Civil War merchandising line, they’re promising a “big focus” on new products for women.