Since the late 1990's, there haven't been that many improvements to theater surround sound. We got THX theaters, which were followed by Dolby Digital, DTS, and SDDS, but since that wave of new sound, we haven't heard as much about audio as we have about the wave of digital productions and projection. But now there's Dolby Atmos. And it offers 128 channels of sound that might be featured on Peter Jackson's 'The Hobbit.'
When ten minutes of 'The Hobbit' were screened at CinemaCon earlier this week, the overall critical response was, er...not good. The negativity was not directed at the content of the footage itself (which, most of the audience agreed, looked very much like part of the 'Lord of the Rings' universe), but at the presentation. 'The Hobbit' is the first major film to be shot in 48fps (as opposed to the standard 24fps) and many people just aren't having it. Naturally, director Peter Jackson wasn't going to remain silent in the face of this criticism.
Today at CinemaCon, Warner Bros. and Peter Jackson premiered 10 minutes of footage from 'The Hobbit,' shown in the new 48 frames-per-second (fps) 3D method of filmmaking, a technique Jackson and friend James Cameron have championed as the next generation of moviegoing.
Today's reactions to the 48fps have been vocal and varied, from those focusing on the footage of 'The Hobbit' itself, to others complaining about the look of 48fps, which doubles the frame rate of the industry standard 24fps.
Color many people green with envy. For the lucky group of people who are out in Las Vegas right now attending this year's CinemaCon (which is basically an industry equivalent of Comic-Con) 'The Hobbit: An Unexpected Journey' director Peter Jackson is treating the them to some special new footage. It shouldn't be hard to guess what he's going to be showing them.
A British pub named after 'The Hobbit' was threatened with legal action by the film's production company (who owns the copyright) and faced changing its name and removing all references to J.R.R. Tolkien's work from its walls. But if it's up to the stars of the the upcoming fourth 'Lord of the Rings' film, the pub will stay just as it is.