‘The Hunger Games: Catching Fire’ Posters Jumpstart the Viral Marketing With Capitol Couture
‘The Hunger Games: Catching Fire‘ will hit theaters in no time (November 22), meaning it’s now ready to start the viral marketing campaign, which has already begun with the first of many new posters. Get ready to see some Capitol Couture!
Bookmark this page for later as we’ll be updating it with all the new ‘Catching Fire’ Capitol portrait posters.
‘The Hunger Games’ sequel ‘Catching Fire’ will see Jennifer Lawrence and Josh Hutcherson return as Katniss Everdeen and Peeta Mellark. As the first posters for the film illustrated, the duo have survived The Hunger Games, a brutal and televised fight-to-the-death-style tournament, and now must embark on a country-wide Victor’s Tour. Apparently part of that will entail dressing up in ridiculously extravagant garb and posing for painted portraits, if the new poster releases are to be believed.
Capitol Couture, the new viral marketing website for ‘Catching Fire,’ debuted today with an all-new character poster featuring the lovely and at times obnoxious Effie Trinket (Elizabeth Banks). This is the first of many character posters to come — as if that wasn’t apparent by the counting-down clock for when the next will appear.
Check out the first posters below and check back soon for the more as they become available.
IGN debuted the Haymitch (Woody Harrelson)-themed poster:
And People offered Lenny Kravitz as Cinna:
Get your first look at Beetee, played by Jeffrey Wright:
Here’s Jenna Malone as Johanna Mason (via Moviefone):
Get a new look at Josh Hutcherson as Peeta Mellark, courtesy of Perez Hilton:
PopSugar debuted the ‘Catching Fire’ poster featuring Liam Hemsworth’s Gale:
Introducing Sam Claflin as Finnick Odair, courtesy of MTV:
Long live Donald Sutherland’s President Snow (via Yahoo Movies):