While decades of film journalism has taught us to treat Hollywood insiders as the sole source of movie rumors, there are plenty of places to go for production updates if you know where to look. Movie studios are businesses, after all, and business have to do things like file for copyrights, pull permits, and, sometimes, submit films and trailers to government agencies for review. That’s how we are able to bring you today’s update on the long-anticipated trailer for Columbia Pictures’ The Dark Tower adaptation. It didn’t come from some studio executive sending text messages on the sly; it came from the Consumer Protection agency of British Columbia.

As noted by Trailer Track (via Heroic Hollywood), the first trailer for Dark Tower has officially been “approved for exhibition with all films,” meaning that the trailer has both a final cut and clear path to distribution. The Consumer Protection site also notes that the final runtime for the trailer is 2 minutes and 32 seconds, meaning Dark Tower fans will be rewarded for their patience by not having to slog through two or three short teasers before getting a prolonged look at the movie. This appears to be the real deal, a full-length trailer with the first footage from the film. At the risk of getting your expectations up one more time, yep, it’s happening.

Of course, Dark Tower fans have heard all this before. As we noted last month, the release date for the film was recently moved back a week, but this probably says more about the crowded summer landscape of 2017 than Columbia’s mistrust of their film. There’s still a lot of question marks surrounding the film, though. Does the adaptation do Stephen King’s beloved franchise justice? Will the movie find its audience? Are there still plans for a television tie-in? We’ll know more once that first footage hits.

Here’s the full plot synopsis for The Dark Tower:

Jake Chambers is a young 11-year-old adventure seeker who discovers clues about another dimension called Mid-World. Upon following the mystery, he is spirited away to Mid-World where he encounters the lone frontiersman knight Roland Deschain, who is on a quest to reach the ‘Dark Tower’ that resides in End-World and reach the nexus point between time and space that he hopes will save Mid-World from extinction. But with various monsters and a vicious sorcerer named Walter Padick hot on their trail, the unlikely duo find that their quest may be difficult to complete.

The film will star Idris Elba, Matthew McConaughey, and Tom Taylor, and (probably?) hit theaters on August 4, 2017.

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