Oh boy. In true Guy Ritchie fashion, the director’s King Arthur movie is supposed to be a departure from the classic tales, featuring Average White Man Charlie Hunnam in the role of the storied hero. We were not aware, however, that the King Arthur movie is merely a ploy to sell hunky “Men of the Round Table” calendars to your aunts.

New photos from the Knights of the Roundtable: King Arthur set arrived in EW, and Hunnam is really going all out male model in these pics, which look like they should be advertising Levi’s in the pages of Cosmo, or the kind of stuff you might have ripped from the pages of Teen Beat to hang on your wall when you were in junior high.

Granted, these are promotional photos and not indicative of the finished product, but there sure are a lot of these images — there are even more over at EW, where Ritchie discusses his desire to make King Arthur more interesting and less boring:

I think where the pitfall has often been is trying to make King Arthur bland and nice, and nice and bland. The two qualities make rather compatible bed companions. Unfortunately, they’re not interesting to watch. Luke Skywalker was always the most uninteresting character in Star Wars because he’s the good guy. Good guys are boring.

I’m not sure Hunnam is the right actor when you want someone who isn’t bland, but maybe Ritchie sees something most of us don’t. Meanwhile, Hunnam has some interesting adjectives to describe his character:

He’s a little bit rough around the edges, but he’s basically a survivor. He’s a hustler. He’s a street kid. There’s definitely a harder edge to him than people would imagine. It’s sort of classic Guy Ritchie stuff.

Knights of the Roundtable: King Arthur also stars Jude Law, Eric Bana, Djimon Hounsou, Aidan Gillen and Astrid Berges-Frisbey, and hits theaters on July 22, 2016.