After watching this intense teaser, I sincerely hope that the fine folks at Blumhouse Productions do not release another trailer for The Gallows. Work whatever other marketing magic must be worked, but this teaser is seriously more than enough to get people in theater seats. The people who brought you Paranormal Activity and Insidious are at it again with their latest, a film that looks like it picked up the right tips from its predecessors.

The Gallows has all the makings of another Blumhouse hit: a low budget film with directors and stars general audiences won't be familiar with at all. There also appears to be a found footage element, although given the red lighting and the framing in the short teaser, directors Travis Cluff and Chris Lofing might not be delivering your usual found footage experience. It's incredibly difficult to deliver on that concept, but The Gallows might just do it.

Here's the official synopsis:

Twenty years after an accident caused the death of the lead actor during a high school play, students at the same small town school resurrect the failed stage production in a misguided attempt to honor the anniversary of the tragedy — but ultimately find out that some things are better left alone.

That teaser does such a great job of building dread, especially with the subtle, slow appearance of a mysterious figure on the right side of the frame. Jump scares are easy, but genuinely inspiring dread in your audience is where the real scares are at.

Hopefully The Gallows can deliver the terror this teaser promises when it arrives on July 10.