Mother’s Day might be this weekend, but we’ll have to wait another week for Universal Pictures’ just-announced The Mummy Day, a.k.a. a whole day, starting at noon on May 20, dedicated to erecting a 75-foot-tall sarcophagus at the intersection of Hollywood and Highland in Los Angeles. Oh, and Tom Cruise, Sofia Boutella, Jake Johnson, Annabelle Wallis, and director Alex Kurtzman will be there too.

Deadline reports that the event will also feature two Mummy tie-in experience: a behind-the-scenes look at The Mummy VR Zero Gravity Stunt Experience, and 10-player interactive puzzle game The Mummy Escape Game. Universal had a 75-foot-tall, 7-ton replica of the Egyptian Princess Ahmanet’s sarcophagus constructed for the event.

The sarcophagus is the largest single vertical structure ever assembled at the gateway and took two firms a total of eight weeks to construct, and scores of workers more than 160 hours to install.  To prepare Princess Ahmanet’s sarcophagus for its revealing on The Mummy Day, the tomb required 18 wide-load tractor trailers to move all of the elements into place.

What better way to advertise a movie release than by building a big, scary structure and inviting the populace to come by and play a few games while they wait for the actual movie to premiere two weeks later? If this is what the first installment in Universal’s classic movie monster revivals is going to be like, imagine the fanfare that something the Wolfman, or Frankenstein, or Dracula is going to get.

The Mummy hits theaters June 9.

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