Iron Men Can’t Jump (or Avenge the Rim): Adidas Releasing Avengers Retro Basketball Sneakers
Everyone wants a piece of the Avengers pie. When a movie with a global audience this large is at stake, there's no brand deal that doesn't make sense to at least attempt. We've already seen Under Armour, Samsung and Gillette, among others, team up with Marvel and Disney to produce a few Avengers-themed goods. It would seem however, that Adidas, already responsible for Quicksilver's sneakers, isn't content with just running shoes with Avengers designs.
According to Chinese sneaker site Dunk, Adidas is planning on revisiting some of its more well-known basketball sneakers from years past, albeit with a comic book twist. Captain America, Iron Man, Hulk, and Thor will all get retrofitted onto kicks from the Adidas catalog, though your mileage may vary as to how attractive these shoes really are. Though I guess it doesn't really matter given that comic book-themed footwear for adults is rather limited outside of Journeys.
The Iron Man Crazy 8 sneakers are based on the 1997 signature shoe of Kobe Bryant, though he hasn't been a partner with the German athletic gear company since 2010. Kobe had been with Adidas since coming into the NBA straight out of high school, and affinity for his classic footwear has still not died down in the nearly twenty years since. The Iron Man sneakers are probably the least visually experimental, and you could probably wear them without eliciting any questionable glances in your direction. That said, they're a little boring, but perhaps I'm just a little Iron Man'd out.
Also part of the Kobe Bryant line, Captain America's Crazy 97 shoes are just a renamed version of the EQT Elevations Kobe wore in the 1997 NBA dunk contest. A slight variation on the Crazy 8, the Crazy 97s had a bit more style and flair, and that shows again here in the Captain America version. I love the shields on the sides, and it's hard to tell in the images, but it looks like the side panels will be holographic just like the originals were way back when. It's nearly impossible to tell if the tongue will also include that feature like the originals, too.
Hulk's T-Mac 1 is based on the debut sneaker of former All-Star player Tracy McGrady, which he donned for the first time in 2001 when with the Orlando Magic. The defining shell toe characteristic works well with the Hulk's color scheme, allowing the remainder of the sneaker to be in the bright green we associate with the angry goliath. That said, purple and green is a hard color to pull off, particularly when attempting to match it with an everyday outfit. You must be a bold baller if you have faith you can pull these off.
Thor's Real Deal didn't belong to any one athlete in particular, but was a big seller in the '90s for Adidas. I don't know why Thor doesn't get his own retro sneaker, as Kobe gets a double-down, and the company could easily have done the same with its T-Mac brand. Anyway, Thor's shoes have a very cool lightning pattern emblazoned across the side, with a red rubber sole giving the shoe some pop. It's an okay look overall, and lacks the personality of the other three being offered, but that might also make them a bit more practical for everyday use. Maybe. I guess it depends where you work.
None of the shoes have a release date or price point as of yet, nor do we know if they'll be made available outside of China. If they are released globally, you can probably expect to pay in the $200 range per pair, depending on their production runs. It's certainly a pricey investment, but those Cap Crazy 97s might just find their way into my wardrobe.