What, exactly, is a teaser? Not a question frequently asked, and yet a new teaser trailer for Alice Through the Looking Glass released yesterday challenges audiences to determine for themselves just how infinitesimally short a promotional clip can be while still maintaining teaser status. The teaser, a recent invention to begin with, was once nothing more than a truncated trailer, about half the length and mostly serving to agitate the viewing public’s appetite for a full trailer. The new promotional clip for the follow-up to Tim Burton’s Alice in Wonderland, clocking in at a whopping eleven seconds, does actually feel like it’s teasing us with its tantalizing brevity and refusal to surrender any actual information. The word “teaser” has never felt more appropriate.

The clip, which can be fully watched in the duration of a single sneeze, shows Mia Wasikowska returning as Lewis Carroll’s iconic adventurer and walking through a door. It then spits her out into the sky as she tumbles down, down, down. That’s all there is to it. With the film’s release date of May 27 approaching quicker than we may realize, it’s only a matter of time until Burton and Disney treat audiences to a fuller impression of the film. We’ve already been informed that Johnny Depp will reprise his Mad Hatter role alongside Wasikowska, and that they’ll be joined by Anne Hathaway, Helena Bonham CarterAlan Rickman, Michael Sheen, and Stephen Fry in their roles from the 2010 film. Newcomers to the cast include Sacha Baron Cohen as Time and Rhys Ifans as the Mad Hatter’s father, who is named Zanik Hightopp and not Dad Hatter, as much as we might wish otherwise.

It has yet to be revealed who has been demanding a follow-up to Burton’s 2010 film, dud that it was. Despite a staggering box-office draw (undoubtedly the rationale motivating this sequel), the film drew dreadful notices and many analysts have designated Alice in Wonderland as Patient Zero for the recent epidemic of CGI-clogged live-action reboots of beloved fairytale properties. Hopefully, five years’ worth of jokes about how lame Depp’s Mad Hatter was will right the ship, if only a little.

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