‘Kong: Skull Island’s Skull Island Has Been Added to Google Maps
With viral marketing nearing its peak, it’s become increasingly vital for movies to get a little creative with their campaigns. The upcoming Kong: Skull Island, which hits theaters in a week, has been tossing out cryptic clues and hints about the movie and the so-called MONARCH organization behind the expedition to find the giant ape. Now, you can do some ape-hunting yourself from the comfort of your own home, as Skull Island has been officially added to Google Maps.
It’ll come right up if you search for it, somewhere near the middle of the Pacific Ocean. There’s nothing actually there — if you zoom in, it’ll just keep zooming in on blue space. Not even the folks at Google can actually engineer an island in the middle of the night. But that’s not all: if you want to learn more about this “archaeological site,” as it says on the sidebar description, visit www.discoverskullisland.com, which takes you to a website with an interface that looks like something out of Spy Kids and overviews of all the native plants and animals and plant-animals that want to eat you alive. There’s even little clicky sound-effects when you go to different pages.
There’s a lot on the website to explore, like the cryptozoology tabs and Mason Weaver’s (Brie Larson) photo journal that looks like it was taken straight out of the Vietnam War (which is when this story takes place). If you’re excited about the movie and want to dive a little deeper into its mythos (the website doesn’t really give much away apart from what we’ve already seen in trailers, so don’t worry about spoilers), give the webpage a look, it’s pretty neat.
Kong: Skull Island hits theaters March 10.