With the Super Bowl arriving this weekend, every corporation in the world is fighting for your attention, spending ludicrous amounts of cash on tiny advertisements for things that most people already like. The same goes for movies and the biggest sporting event in the United States is no stranger to premiering new trailers and TV spots for massively anticipated films. So, without further ado, let’s all take a moment to watch the new ad for ‘Minions’.

Like many of the previous commercials for ‘Minions,’ this brief ad doesn’t feature any actual footage from the movie. Instead, it places the title creatures in a situation tied to whatever is popular at the moment (in this case, football) and let’s them do their thing. In this case, it’s yell “beedo!” and make silly faces and create messes and strip off their clothes out of sheer enthusiasm for the game. Yes, this ad features tons of Minion nudity. Avert your eyes.

Since it doesn’t actually sell the movie itself, here's a little background:

Starting as single-celled yellow organisms, Minions evolve through the ages, perpetually serving the most despicable of masters.  Continuously unsuccessful at keeping these masters—from T. rex to Napoleon—the Minions find themselves without someone to serve and fall into a deep depression. But one Minion named Kevin has a plan, and he—alongside teenage rebel Stuart and lovable little Bob—ventures out into the world to find a new evil boss for his brethren to follow.

‘Minions’ opens in theaters on July 10.

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