You know how some people hear that a movie is two and a half hours long and they moan and groan about being stuck in a theater for so long (*ahem*)? Well, watch them suffer a heart attack when you tell them about a new movie that will run for 720 hours and now has a 72-minute trailer.

Just to be clear, with 720 hours we're talking about a month-long movie here.

'Ambiancé' won't be completed until 2020 (!), but that hasn't stopped director Anders Weberg from releasing the first teaser, which runs a whopping 72 minutes. The official synopsis leads with the answer to the question everyone is surely asking: yes, this will be the longest movie ever made. And it will screen once before being destroyed.

Um, okay. Here's that synopsis (the grammar and spelling is theirs):

On December 31, 2020 the Swedish artist Anders Weberg end his 20 plus years relation with the moving image as a means of creative expression. After more than 300 films he puts an end with the premiere of what will be the longest film ever made.

Ambiancé is 720 hours long (30 days) and will be shown in its full length on a single occasion synchronized in all the continents of the world and then destroyed.

In the piece Ambiancé space and time is intertwined into a surreal dream-like journey beyond places and is an abstract nonlinear narrative summary of the artist’s time spent with the moving image.

A sort of memoir movie . (Film memoir ) . This in the visual expression that is constantly characterized the work throughout the artists career.

The synopsis confirms what even the shortest glimpse at the teaser suggests: this is the non-narrative art film to end all non-narrative art films, a project built to be screened on gallery walls amidst sculptures and paintings, not watched in a movie theater. If Weberg actually expects people to sit in an auditorium for this thing then he's even crazier than we thought (and considering he's filming a 720-hour movie, he already seems pretty crazy).

To his credit, the teaser is gorgeous. Filled with evocative and mysterious footage, it's hypnotic and fascinating and pretentious and boring in equal measure. In short, it does what good art should do: it's going to get people talking, even if the conversation centers around the running time and little else. The fact that it will be destroyed after screening is also fascinating, particularly in an age where everything can be found online or on DVD.

Anyway, we still have to wait six years to see this project come to fruition (if it ever comes to fruition). In the meantime, Weberg promises a "short trailer" running 440 minutes by 2016 and "longer trailer" that runs 72 hours in 2018. We still can't tell if Weberg and his crew are legitimately crazy artists, or if at least some of this is tongue-in-cheek. In either case, we can't help but applaud their truly absurd ambition.

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